With the news that mattress industry juggernaut Mattress Firm has filed for Chapter 11 bankruptcy protection, analysts are taking a closer look at the industry as a whole.
What led to this shocking turn of events? It was a combination of many factors – over saturation of locations in too close of proximity, financial strain due to lingering debt, and many other factors all played a role.
But the biggest thing putting pressure on that mattress store chain and many others is the rise of online sales. People aren’t just ordering clothing, electronics, and household décor items online anymore. They’re ordering mattresses online, too.
Will Online Retailers Kill the Mattress Store Scene?
One of the biggest appeals to starting an online store is that it costs next to nothing, according to the experts. For those who wasn’t to get their foot in the door of the mattress scene, going digital is much easier on the pocket.
This has put a lot of pressure on the mattress store scene in the traditional sense – stores are seeing more competition arise, and they’re having a tougher time getting a financial upper-hand on the competition online.
The best place to buy a mattress used to be unarguably a brick-and-mortar location. But now that online players are in the equation, things are changing. When a person thinks about the best mattress store, there are as many options online as there are down the street.
But what makes the difference? What makes the local mattress store still a better choice than turning to the growing array of online options?
The Benefits of Shopping at Brick-and-Mortar Locations
One of the main differences with buying a mattress and buying any other type of good is that you may want to try a mattress out personally before you spend money on it.
Sure, you may want to see a jacket or a phone before you order it online – but you’ll be sleeping on a mattress night after night. Therefore you want to test it out firsthand, and ensure you get something you can feel comfortable resting on.
Online stores can offer some good deals, but not like ours. At Uptown Mattress Direct, we sell liquidated luxury-brand mattresses at up to 85 percent off retail prices. Fill out our contact form for a price list, then call 214.394.7484 to schedule your personal appointment today!
